Prospects can see a pitch from a mile off. When they're contacted by someone they don't know, they expect it.
But that shouldn’t put you off. Just because a slew of freelancers and candidates will be cold emailing, using hiring platforms or any other means of getting into the prospect's inbox doesn’t mean you shouldn’t either. There's no denying that you're up against it, so you’ve got cut through the noise of everyone else. Regardless of the media you use for cold outreach, you’re gunning to get the recipient's attention. In order to achieve this and get actual responses from prospects, when applying for opportunities and leads, it's vital to include the following must haves in your cold outreach:
This is where you incorporate the information you've obtained about the prospects and their businesses into your pitch to encourage them to hire you and get use of your services.
To begin, the info gathered from a prospects social posts, job offerings and general online activities should give you a clear idea of how they communicate - as well as the tone your outreach should take. If they converse casually in a professional setting, then follow suit, or if they appear to be more formal the that’s your inroad. With the appropriate tone chosen the next part to look at is the structure. The scaffold used to create that structure of the cold outreach is made up of four parts: