Creating personalized cold outreach will get you in front of the clients offering work. And, while it would be ideal if every message sent out resulted in a paying customer, it just doesn’t happen like that. It's tough out there and as a freelancer you need to develop a thick skin. A veritable Rhino-like hide. And like any sales person (which you’ll have to be if you're running your own gig) you can't take a no or a lack of response for an answer. In such situations all is not lost, because the salvation of freelancers everywhere is the Follow Up.
The good news is that you've already done the hard work - that is locating and using the personalized information you’ve incorporated in the initial pitch to the prospect.
You'll already know what personally and professionally appeals to them, whats driving them to offer the work, and how they can benefit from using your service.
To this end, the follow up is to help move them forward to the resounding promised land of ”yes, you’re hired”.
This is the second time around, therefore the message needs to be created just as well as the first cold outreach - but good enough to make the prospect to check you and/or reinforce why you’re the right freelancer for the job.
Try a different topic with the subject line to get attention because the first one in the initial outreach may have fallen short.
Using the info found in the , it could perhaps address the prospect's pain problem, it could be open-ended question. It may be unrelated to the opportunity on offer and just a way to get them to communicate. As long as it sparks the prospects interest to read the main content then you’re good to go.
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